https://www.alexislvera.com/work-1 daily 0.75 2022-09-13 https://www.alexislvera.com/work-1/project-two-lcxz8 monthly 0.5 2022-02-19 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/01dae34c-505b-4312-9819-54abbbf5a5a9/FRONTPAD+LOMBARD+_1+small.jpg Work - Nike - React 1 - DSG Takeover This product launch marked a significant shift in focus for the brand, migrating away from the consistency that comes from scaled product launch activity to a more focused, jaw dropping focus on singular experiences that inspire sharing through social media. This store takeover at Dicks Sporting Goods not only introduced the React product to the consumer, it effectively tells the story of the React technology in a way that consumers are inspired to connect with, share with their friends, and carry the experience with them beyond the store. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/4c18dc75-99bd-425a-bce5-2c7641efdf62/_L2A3145.jpg Work - Nike - React 2 - DSG Takeover When it came time to launch the second release of the Nike React product, we knew we had to deliver an experience even greater than the initial, version 1 release. We did this through a greater integration of digital content, creating a more dynamic space, and leveraging a broader range of color ways to activate the space and guide the consumer through the experience. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/9b895b71-b2ed-47ba-8c5d-fcde6233187d/_L2A3112.jpg Work - Nike - The Details Illuminated benches mirror the geometry on the React outsole, and were fabricated using the same foam technology found in the shoe. This gives the space a sense of energy, and connected the colorful approach to lighting and graphics along the floor plane. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/4eee9dd6-7c51-43c6-afde-38425237758b/_L2A3117.jpg Work - Nike - Integrated Digital Bringing this experience to life included the integration of digital/video assets across multiple scales. From intimate, one to one expressions that drive energy between the consumer and the product to hero content that provides the inspiration and attract level communication for the campaign, digital content played a significant role in bringing the overall experience to life. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/26285796-fd34-4331-8fcf-f4e7ccb0cc97/1-28-20+Nike+Miami_21_EDIT.jpg Work - Nike - Super Bowl LIV Celebrating Super Bowl LIV with Nike meant creating a narrative that was uniquely Miami while profiling Nike’s impact on the sport. The result is a campaign drawing from the Magic City’s color, light, and energy to deliver the sense of passion and urgency that defines the NFL. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/befde0da-a144-48ef-acfb-3e45c87c37ab/1-26-20+Consumer+EX+Nike+Miami_12.JPG Work - Nike - The Details Carrying through that unique sense of color and energy meant taking on experiences within the store for personalization, fan engagement, and product storytelling. Dichroic and polychromatic panels carry this visual direction consistently throughout the environment. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/8ca712db-0aaf-4eaf-a40f-0af009f2d37f/Screen+Shot+2022-02-17+at+6.46.12+PM.png Work - Nike - Unique Spaces Celebrating an event like the Super Bowl requires connecting dots for the consumer, the brand, and the brand partners that will be activating together throughout Super Bowl week. This meant creating unique spaces for NFL and EA partnerships, VIP experiences, and brand partnerships within the Nike campaign vernacular. https://www.alexislvera.com/work-1/project-four-fsndg monthly 0.5 2022-02-21 https://www.alexislvera.com/work-1/project-three-eskz8 monthly 0.5 2022-02-19 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/18256fe9-b696-4d0c-81a1-0bc86ebfa0ff/Screen+Shot+2022-02-17+at+6.45.14+PM.png Work - Quay Australia - Micro Layout These stores operate in small (-1,000sq. ft.), unique formats within mall and retail centers environments, requiring the design to feel larger that the space allowed while maintaining the minimal, style forward approach for the brand. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/c24c5a02-f7b4-4e9f-96f6-d730fb6dc82e/QUAY_Store_Design_Development_Opt3_painted_02.jpg Work - Quay Australia - Minimal with Personality The goal for the space was to balance moments of fun, shareable experience, high style, and storytelling with a simple, elegant, minimalist environment. This allows the moments of energy to feel larger than life and stand out in an otherwise noisy retail environment. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/0c27f5c0-67de-4179-b134-e8e86c05e756/Quay+IZ+Sketch+2.jpg Work - Quay Australia - Down to Display Storytelling moments also blended custom fixture design with sourced standards, making the space feel complete, rich, and energetic while managing the scale of the eyewear product against the celebration of influencer collaborations, custom product, and accessory counterparts. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/369a77dd-257c-4fe1-96fe-5a9b0cc2dd1f/Screen+Shot+2022-02-17+at+6.52.03+PM.png Work - Quay Australia - The Details In the end, the space was layered with moments that consumers would recognize from Quay’s presence on social media and through their online channels. From the celebration of their influencer network to common quotes like “be sunny” or “stay shady”, consumers were confronted with the lovable moments that connect them more authentically to the brand. https://www.alexislvera.com/work-1/project-one-psj43 monthly 0.5 2022-02-18 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/3f78f0c0-d837-4122-b4bc-a4cfaf810ee4/COKE_113.jpg Work - Coca Cola - Brand Duality Navigating the space in the 15,000 sq. ft. Disney Springs location mirrors the duality of the Coca Cola brand, directly experiencing the texture and nostalgia of an iconic American brand juxtaposed against a modern, illuminated glass facade expressing the modern happiness brand that Coca Cola is today across the globe. This driving concept is seen throughout the space, but is featured in the ramping system that replaces traditional staircase navigation between the three levels of the store environment. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/87b2ee87-f304-41ae-8045-12cd27b18340/COKE_120+small.jpeg Work - Coca Cola - New Discoveries Creating a space for the Coca Cola brand also gave us opportunities to tell new stories and introduce consumers to new sides of the brand that they may not get to see in the day to day. For example, this feature zone is the Coca Cola sustainability story, showcasing products made 100% from recycled Coca Cola beverage products. The chandelier highlights this story, and was created from recycled Coca Cola green glass bottles. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/b291c6b9-38af-4752-846d-7acedf3c7a95/2015-14_02.jpg Work - Coca Cola - Elevated Curation The retail space inside Coca Cola’s global headquarters is an opportunity to experience different aspects of the brand, to show off artist collaborations, fashion forward expressions, and put a more sophisticated side of the brand on display. The minimalist, bright, clean set up of the space allows for the product to stand out while curating a few unexpected moments for the consumer. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/f6ecf908-4e6b-4866-87ce-16f24ccd1309/CSS_2018-9.jpg Work - Coca Cola - Personalized Experiences Delivering the core Coca Cola brand to the teen consumer directly involves customization and personalization opportunities, as well as a direct focus on shareable experiences that translate well to user generated social media content. https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/6ffb8251-4901-432e-a9b4-4462c25df953/CSS_2018_2-11.jpg Work - Coca Cola - Touch Points Considered Bringing this experience to life included the consideration of every consumer touch point we brought to the space. Menus, personalization tokens, apparel, social moments, photo backgrounds, and many others were integral parts to the overall experience. https://www.alexislvera.com/work-1/sgk-rebrand monthly 0.5 2022-02-21 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/d320416e-e3e1-451e-af50-de1f782c19f7/Screen+Shot+2022-09-09+at+10.07.22+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/e2863d47-1041-4fa5-ae09-56e54fbaf297/Screen+Shot+2022-09-09+at+10.10.27+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/b4eb04b0-0394-46c7-8c97-be85452809f9/Screen+Shot+2022-09-09+at+10.08.24+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/e78fbd43-d7a3-48b3-b165-8d28df692de2/Screen+Shot+2022-09-09+at+10.12.01+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/1662745054335-G4CF2QUQOHT4EUMTPJ8N/Screen%2BShot%2B2022-09-09%2Bat%2B10.08.00%2BAM.jpg Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/a7a01cb1-da61-4f2d-a020-e164ca721de9/Screen+Shot+2022-09-09+at+10.05.17+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/ca9fc2a0-d111-4a0a-bfd1-7dd2a725de3d/Screen+Shot+2022-09-09+at+10.10.42+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/ef2aabb9-c1f8-4faa-af37-f705a54a06c9/Screen+Shot+2022-09-09+at+10.04.29+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/451499d5-127a-4b44-a944-930b145da66f/Screen+Shot+2022-09-09+at+10.10.10+AM.png Work - SGK Rebrand https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/6a151eff-30c3-44d2-8f35-dcdb1c024774/Screen+Shot+2022-09-09+at+10.05.41+AM.png Work - SGK Rebrand https://www.alexislvera.com/work-1/sketchingprocess monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/15365e3f-d966-4415-9313-095ef7b1c7c4/sketches+2.jpg Work - Sketching/Process https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/1660614575928-43T9KF3X3ZQLVNF1ANI7/sketches%2B3.jpg Work - Sketching/Process https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/7db427dc-0c61-4b88-8a17-7232ecdbb5b9/sketch+4.jpg Work - Sketching/Process https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/1660672126032-UF6T1X851FJ8ELAD0ADT/sketches%2B5.jpg Work - Sketching/Process https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/6494a0c2-ffec-4b81-b6c3-ef4b94337980/sketches+6.jpg Work - Sketching/Process https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/1660689713637-TINKL6C0TD8AXF6CLEA2/sketches%2B7.jpg Work - Sketching/Process https://www.alexislvera.com/about-1 daily 0.75 2022-02-17 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.alexislvera.com/about daily 1.0 2022-09-13 https://images.squarespace-cdn.com/content/v1/620d45ebff84404c7684a31b/855f4824-35a3-4415-917e-1096e6d2ec9a/new+head+shot.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.alexislvera.com/contact-1 daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.alexislvera.com/contact daily 0.75 2022-09-13 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact