Quay Australia
/ Retail Prototype Design
As a digitally native brand born from social media and influencer connection, Quay had a unique opportunity as they prepared to enter the physical retail space. This concept was born from the idea that luxury, style, and affordability could co-exist in a clean, easy to digest space without losing the fun that defines the Quay brand in their social expressions. Layering in moments of style, fun, and energy with intentionally created shareable moments in the space created a small format that looms large, connecting the physical and digital spaces through the shared experiences that come from the store.
Micro Layout
These stores operate in small (-1,000sq. ft.), unique formats within mall and retail centers environments, requiring the design to feel larger that the space allowed while maintaining the minimal, style forward approach for the brand.
Minimal with Personality
The goal for the space was to balance moments of fun, shareable experience, high style, and storytelling with a simple, elegant, minimalist environment. This allows the moments of energy to feel larger than life and stand out in an otherwise noisy retail environment.
Down to Display
Storytelling moments also blended custom fixture design with sourced standards, making the space feel complete, rich, and energetic while managing the scale of the eyewear product against the celebration of influencer collaborations, custom product, and accessory counterparts.
The Details
In the end, the space was layered with moments that consumers would recognize from Quay’s presence on social media and through their online channels. From the celebration of their influencer network to common quotes like “be sunny” or “stay shady”, consumers were confronted with the lovable moments that connect them more authentically to the brand.