The SGK Brand Experience business is a coming together of creative firms from the original SCHAWK! portfolio of businesses, inclusive of IDL, Anthem, SCHAWK!, and Brand Image. The process outlined below, and the merging of these brands in to one cohesive brand meant first aligning on a common vision. This was the impetus for Simplify. Amplify. and the focus on experience creation across multiple channels and consumer touch points. The finished product is a more sophisticated, creative first expression of this vision and a visual language that embodies a new approach to brand design, brand activation and branded environments.